Mumbai, 11th February 2024
ZEE Entertainment Enterprises Limited
Embark on a riveting exploration of Zee Entertainment’s global triumph, delving into the influential strides of the Indian media giant across international audiences. Uncover the unparalleled impact, strategic innovations, and resonant storytelling that have propelled Zee Entertainment to the zenith of global acclaim in all industries.
the powerhouse of content and entertainment in India has accomplished something truly remarkable in this season of the DP World ILT20. Through its extensive distribution strategy, the league has surpassed all expectations and now stands as the second most-watched T20 league worldwide. In just the first 18 matches, it has garnered an astonishing viewership of over 161 million in India, with a staggering 57% of the audience being under the age of 30. This league offers top-notch family entertainment, attracting a significant 46% of female viewers who eagerly tune in to ZEE’s 10 linear channels to experience the electrifying live cricket action from various venues across the UAE.
The extensive reach and influence of ZEE Entertainment are clearly demonstrated by this milestone. DP World ILT20 has successfully attracted a remarkable 57% of the affluent NCCS AB audience during the initial 18 matches of the ongoing season.
With the growing popularity of T20 cricket among women, the T20 league is now becoming a wholesome family entertainment option. ZEE Entertainment has adopted a distinct strategy by catering to various audience segments such as women, millennials, Gen-Z viewers, and premium audience cohorts. As a result, DP World ILT20 has witnessed a remarkable 46% viewership contribution from female audiences.
Currently taking place in the UAE, this tournament follows a franchise-style format with six teams competing in a total of 34 matches. The league is made up of six franchise teams: Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Season 2 has attracted some of the biggest names in cricket, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes, and Martin Guptill.
For all the cricket enthusiasts out there, Zee has got you covered with its wide range of TV channels. Catch the excitement of this global T20 league on &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD, and Zee Zest HD. If you prefer streaming, you can also watch the matches on ZEE5, the leading OTT platform. Don’t forget to mark your calendars for the live broadcasts of the single header matches at 8 PM, perfectly timed for India’s prime time. And on double-header days, the afternoon match will kick off at 4 PM.
According to the company’s press release, the campaign creates an immediate surge of adrenaline by capturing the intense emotions that arise when dedicated players collide on the cricket field. With the immense excitement surrounding T20 cricket, this film highlights how each new performance by a player resolves a previous score, ultimately becoming a matter of their reputation, as stated by the company.
Mark your calendars for the upcoming second season of DP World International League T20 (ILT20), the second most-watched T20 cricket league across the globe! From January 19, 2024, cricket fans and sports enthusiasts in India and around the world can catch all the excitement live on ZEE’s 10 linear TV channels, ZEE5 OTT platform, and the TV and digital networks of ZEE’s syndicate partners.