Meghan Markle appears to be facing a challenging predicament as her new lifestyle brand, American Riviera Orchard, is currently having trouble securing a CEO.
Meghan Markle is facing challenges with her new lifestyle brand, American Riviera Orchard, which is reportedly having trouble securing a CEO. This comes after a former employee described the brand as “condescending,” raising concerns about its future, according to an expert.
The 43-year-old Duchess of Sussex teased the launch of her company back in March, yet to date, she has only shared 50 jars of her branded jams with close friends and prominent influencers.
A former employee of Archewell revealed to NewsNation that Meghan has a reputation for being “unbearable” and tends to “talk down to people.”
Meghan Markle faces a new setback as 20 staff members resign
A branding specialist claimed that Meghan’s quest for investors is behind the holdup, while another insider revealed that she is also struggling to find a suitable CEO.
An insider revealed to Closer that “the statistics speak for themselves, and the departure of nearly 20 staff members clearly indicates underlying issues.”
Describing the departure of employees as “unprecedented” for any organization, including startups, the source revealed a harsh truth: Harry and Meghan are exceptionally demanding leaders. The insider noted that the Duke and Duchess are “very challenging” and “hard to work with,” as their high expectations often create tension among staff.
The recent allegations have sparked significant worries about the workplace environment at American Riviera Orchard.
This news arrives merely days after Josh Kettler, the chief of staff for Meghan and Harry, resigned from his position following a brief three-month tenure.
Reports indicate that the experienced public relations specialist has been brought on board to assist Harry as he navigates this new chapter in his life.
According to Team Sussex, Kettler has stepped down from the role, attributing the change to a “mutual decision.”
Meghan and her enchanting American Riviera Orchard
Meghan is proactively promoting her brand ahead of its product launch by employing various marketing strategies to build anticipation. She is using social media to connect with her audience, sharing sneak peeks and behind-the-scenes content. Additionally, she may collaborate with influencers and industry experts to boost excitement and credibility. Through interviews, podcasts, and public appearances, Meghan is positioning herself as a thought leader, enhancing her brand’s visibility. These efforts aim to create a strong foundation for a successful product debut.
In April, she launched her brand by gifting homemade strawberry jam to select celebrities, showcasing her culinary skills and generating buzz. This thoughtful gesture created interest as influencers shared their experiences, and the vibrant jars reflected her passion. As celebrities posted on social media, the brand quickly gained traction among food enthusiasts, paving the way for a successful launch in the competitive gourmet market.
Meghan’s jam looks divine 😮💨
📷: @/_heartmom_ on Instagram 🤍pic.twitter.com/U3Kuv17SfV
— Myra (@SussexPrincess) April 20, 2024
She shared gourmet dog treats with friends, customized for their pets. While mingling, she playfully proposed a future collection of rosé wine reflecting her style and summer celebrations, with diverse flavors and elegant labels for all. This blend of dog treats and rosé represented her desire to create memorable experiences for her friends and their furry companions, fostering community and shared enjoyment.
The company will soon launch a new range of jellies, jams, marmalade, and spreads to enhance culinary experiences, along with elegant tableware, drinkware, and kitchen linens. This expansion, revealed in a trademark application, reflects the company’s commitment to satisfying customer needs with stylish and functional kitchen items.